It's a great day to create some content.

Exploding Topics • October 21 2025

How to Master Data Storytelling: Examples and Best Practices

Content marketers face a growing visibility challenge. Traditional SEO blog posts are lost in a sea of similar content. And with AI overviews now summarizing much of the web, simply ranking in search isn’t enough.

To stand out, brands need content that’s more substantial: original insights that attract backlinks, spark social sharing, and even earn citations from AI systems.

Enter: data storytelling.

MarTech • September 24 2025

Customer retention: 7 Strategies to keep buyers loyal

What’s the real cost of losing a customer?

Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, potential referrals, and the compounding value they could have brought to your business over time.

To avoid much of that loss, focus on customer retention.

When you prioritize relationships with existing customers and meeting customer needs, you reap the benefits: higher lifetime values...

July 28 2025

What is organic search visibility? How to measure and improve it

Organic search visibility is the newer, more future-proof metric to watch instead of keyword rankings. With AI Overviews, map packs, SERP features, Reddit threads, and other AI search updates changing how people find answers on the web, measuring individual keyword rankings is no longer the best way to track how you’re doing in the search results.

Photo by Matheus Bertelli on Pexels

Exploding Topics • July 16 2025

Increasing Brand Mentions & Visibility in ChatGPT Search

Increasing brand mentions in ChatGPT search will be critical as search habits change.
Regardless of how you personally feel about AI-powered search and robot-written answers, they represent the future of how people use the internet.
So, here we are at one of those “adapt or be left behind” kind of moments. If you’re reading this article, you’ve probably chosen to adapt.
One thing you can do right now? Work on increasing how often your brand is mentioned in ChatGPT search.

Exploding Topics • May 10 2025

How to Use a Keyword Gap Analysis to Beat Your Competitors

Finding the perfect keywords for your content strategy can be stressful and time-consuming, and it’s frustrating to watch your competitors outperform you in search results. How can you improve your own strategy and beat your competitors?
A keyword gap analysis helps you identify topics competitors have covered that you’re not ranking for yet.
With a keyword gap analysis, you can:
You can strategically work to add new content (and make it even better than your competitors’) and gain visibility i...

July 15 2025

Marketing attribution guide: Models, tools & best practices

You send out emails, you run ads, you post on social media, and you optimize your website to capture organic search traffic. Thanks to your efforts, you’re making sales or getting leads!

That’s great, but do you know which of your marketing efforts are actually driving those sales or leads?

Why Begin • August 1 2025

How to Make a Vision Board

At the beginning of every new year and on every birthday, I find myself inspired to reflect on my goals and intentions. What will the upcoming year look like? What do I really want and what do I aspire to?
Even when I have the best of intentions, those goals and aspirations slowly fade into the background as day-to-day life takes the front seat.
If that sounds familiar, there’s one thing we can do to make sure our aspirations actually stay top of mind: a vision board.
To create a vision board, t...

Search Engine Land • June 23 2025

Ecommerce marketing strategies to boost sales

According to Datanyze, there are over 4.9 million ecommerce businesses in the world. That’s a lot of competition! How can you stand out, drive consistent revenue, and grow?

The answer: Smart, modern ecommerce strategies that are proven to work now and on the cutting edge of techniques for the future.

We’ll show you 21 ecommerce marketing strategies that vary in difficulty and resource needs from foundational to advanced. These strategies will help you stand out, attract new customers...

Search Engine Land • June 5 2025

What is on-page SEO? Key elements & best practices

On-page SEO is a method of optimizing your webpages to improve their rankings in organic search results and attract more traffic from search engines.

It includes everything you do on your pages themselves, like writing super relevant content with keyword-rich headings, linking to other pages internally, and giving your images descriptive file names. 

Basically, on-page SEO is all about making your pages relevant, useful, and easy to understand for both humans and search engine bots.

MonsterInsights • August 29 2024

How to Use Google Search Console for Keyword Research

Looking for some new ways to do your keyword research that’ll help you reach a wider audience? There’s a powerful, free tool you can use that you might not really have thought of as a keyword research tool before: Google Search Console.

In this guide, I’ll show you how to use Google Search Console for keyword research. I’ll focus on the process of finding new keywords to target with your content, as well as finding existing keywords to improve.

MarTech • June 9 2025

How to create personas for SEO: Aligning content with real search intent | MarTech

When you market your business, who are you marketing to? 

Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience?

To find out, you need to create search engine optimization (SEO) personas.

An SEO persona is a semi-fictional character that you can create based on one of your target audience segments (one of the groups of people you’re trying to attract to your website)....

Exploding Topics • May 8 2025

Ahrefs vs. BuzzSumo: An In-Depth Comparison

When you’re deciding on the right tool to take your SEO strategy to the next level, it can get overwhelming pretty quickly. There are so many choices out there, and all of them claim to be the best!

Two of the top tools you’ve probably seen around are Ahrefs and BuzzSumo. While they can both help you grow your business or brand, they’re actually pretty different tools.

MonsterInsights • August 22 2024

From Reports to Results: A WooCommerce + MonsterInsights Case Study

Here at MonsterInsights, we’re all about providing businesses with the data-driven insights they need to grow. We know it can seem complicated, though, to translate those insights into results. How can you actually use your MonsterInsights dashboard reports to grow your business?

We’re here to help! Let’s take a look at a real company with a WordPress and WooCommerce website as an example, so you can gather some inspiration about how to use MonsterInsights reports for your own site.
For this cas...

MonsterInsights • February 1 2024

25 Crucial eCommerce Growth Strategies for 2025

Do you want to grow your eCommerce store this year? Do you want to get more traffic and more sales?

You’re in luck: I’ve got 25 crucial eCommerce growth strategies that you can use to increase your revenue as quickly as possible!

The key to growing your store isn’t just about getting more traffic. If you really want to grow, you have to not only get more traffic but also convert more of that traffic into paying customers.