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It's a good day to create some content.

Hi! đź‘‹đźŹ» I'm a freelance content strategist and writer specializing in marketing, SEO, Google Analytics, and B2B SaaS. Check out my experience and then let me help you navigate the craziness of content in 2025.

Take a peek đź‘€ at some of my work:

Search Engine Land •

What is on-page SEO? Key elements & best practices

On-page SEO is a method of optimizing your webpages to improve their rankings in organic search results and attract more traffic from search engines.

It includes everything you do on your pages themselves, like writing super relevant content with keyword-rich headings, linking to other pages internally, and giving your images descriptive file names. 

Basically, on-page SEO is all about making your pages relevant, useful, and easy to understand for both humans and search engine bots.
MonsterInsights •

How to Use Google Search Console for Keyword Research

Looking for some new ways to do your keyword research that’ll help you reach a wider audience? There’s a powerful, free tool you can use that you might not really have thought of as a keyword research tool before: Google Search Console.

In this guide, I’ll show you how to use Google Search Console for keyword research. I’ll focus on the process of finding new keywords to target with your content, as well as finding existing keywords to improve.
MarTech •

How to create personas for SEO: Aligning content with real search intent | MarTech

When you market your business, who are you marketing to? 

Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience?

To find out, you need to create search engine optimization (SEO) personas.

An SEO persona is a semi-fictional character that you can create based on one of your target audience segments (one of the groups of people you’re trying to attract to your website)....
MonsterInsights •

From Reports to Results: A WooCommerce + MonsterInsights Case Study

Here at MonsterInsights, we’re all about providing businesses with the data-driven insights they need to grow. We know it can seem complicated, though, to translate those insights into results. How can you actually use your MonsterInsights dashboard reports to grow your business?

We’re here to help! Let’s take a look at a real company with a WordPress and WooCommerce website as an example, so you can gather some inspiration about how to use MonsterInsights reports for your own site.
For this cas...
MonsterInsights •

25 Crucial eCommerce Growth Strategies for 2025

Do you want to grow your eCommerce store this year? Do you want to get more traffic and more sales?

You’re in luck: I’ve got 25 crucial eCommerce growth strategies that you can use to increase your revenue as quickly as possible!

The key to growing your store isn’t just about getting more traffic. If you really want to grow, you have to not only get more traffic but also convert more of that traffic into paying customers.
ClearVoice •

Keywords in SEO: Myth vs. Fact on How They've Evolved

When you think about SEO strategies and tactics, the first thing that probably comes to mind is keywords. SEO and keywords are synonymous for good reason, as you can’t really target an audience if you don’t know what words or phrases they’re searching for.

However, have you ever tried to read something on the internet that was clearly keyword stuffed? It’s not pleasant, is it? While keyword stuffing used to be the norm, the times, they are a’changin’ (thanks, oh wise Bob Dylan). The evolution of...

How I can help

  • Content Strategy
  • Content Writing
  • Copywriting
  • LinkedIn Ghostwriting
  • Website Optimization/SEO
  • Google Analytics 4 Custom Reports
  • WordPress website management

She’s not just a talented writer—she’s a content strategist, SEO pro, and her writing makes complicated things (like Google Analytics 4) feel simple, doable, and even… kind of fun.

Terry Walters

ABOUT ME

Hi! I'm a content writer & content strategist with an SEO specialist background. I've been in the internet marketing biz since 2012!

I think my biggest strength is a busy brain that thrives on coming up with new ideas to update strategies that feel old and tired. I love diving into problems with gusto and a big, open mind.

I love reading *all the things* when it comes to marketing and search trends, so I'm always up-to-date on emerging ideas.

My AI philosophy: You can't create great content with adding some humanity. Period. But you CAN skillfully use AI to research, generate ideas, and help outline your SEO-friendly content.