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It's a great day to create some content.

Hi! 👋🏻 I'm a freelance content strategist and writer specializing in marketing, SEO, Google Analytics, and B2B SaaS. Check out my experience and then let me help you navigate the craziness of content in 2026.

A few places I'm published:

Take a peek đź‘€ at some of my work:

Kiveo •

Introducing Kiveo: A Reading Journal App Built for Deep Reading

We’re excited to announce the launch of Kiveo—a private reading journal and book tracking app designed for readers who want to engage deeply with their books, remember what they read, and skip the competition aspect of other reading tracker apps.

Somewhere along the way, reading became another thing to optimize and share. Track your streak. Hit your annual goal. Rate every book. Share your progress with a social network. Turn every quiet moment with a book into a metric to post about.
Exploding Topics •

How to Find Viral Products to Sell on TikTok

TikTok has forever changed the way products go viral.
According to Statista, TikTok Shops’ gross merchandise value (GMV) skyrocketed from about one billion dollars in 2021 to an astonishing 33 billion in 2024.
And that’s showing no signs of slowing down.
An incredible three in four TikTok users are likely to buy something while using the platform, and 70% discover new brands and products there, according to TikTok.
The challenge for sellers on TikTok, though, is timing. By the time you discover...
Exploding Topics •

How to Master Data Storytelling: Examples and Best Practices

Content marketers face a growing visibility challenge. Traditional SEO blog posts are lost in a sea of similar content. And with AI overviews now summarizing much of the web, simply ranking in search isn’t enough.

To stand out, brands need content that’s more substantial: original insights that attract backlinks, spark social sharing, and even earn citations from AI systems.

Enter: data storytelling.
MarTech •

Customer retention: 7 Strategies to keep buyers loyal

What’s the real cost of losing a customer?

Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, potential referrals, and the compounding value they could have brought to your business over time.

To avoid much of that loss, focus on customer retention.

When you prioritize relationships with existing customers and meeting customer needs, you reap the benefits: higher lifetime values...
Check out more of my work »

ABOUT ME

Hi! I'm a content writer & content strategist with an SEO specialist background. I've been in the internet marketing biz since 2012!

My biggest strength is a busy brain that thrives on coming up with new ideas to update strategies that feel old and tired. I love diving into problems with gusto and a big, open mind.

I love reading *all the things* when it comes to marketing and search trends, so I'm always up-to-date on emerging ideas.

My AI philosophy: You can't create great content without adding some humanity. Period. But you CAN skillfully use AI to research, generate ideas, and help outline your SEO-friendly content.

"I've worked with dozens and dozens of writers over the years, and Joli is one of the very few I'd recommend 100% without any reservations, caveats, or hesitations. She has it all: excellent writing and editing skills, high-level understanding of how content fits into the whole marketing funnel, deep SEO skills (including keeping up on the latest changes with LLMs/AI overviews/etc.), and perfect communication & reliability. Just fantastic - always looking for opportunities to work together!"

- Keri Lynn Engel, Program Manager - Exploding Topics @ Semrush

How I can help

  • Content Strategy
  • Content Writing
  • Copywriting
  • LinkedIn Ghostwriting
  • Website Optimization/SEO
  • Google Analytics
  • WordPress website management

Let's chat!

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