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Search Engine Land •

AI agents and agentic AI vs. traditional automation

Traditional automation follows rigid, predefined rules to handle repetitive tasks. Modern AI agents use large language models (LLMs) to interpret context and make autonomous decisions toward specific goals. Agentic AI takes automation further, coordinating multiple agents to plan, adapt, and execute complex, multistep workflows.

Understanding the differences between these options will help you choose the right approach based on your task, resources, and goals.
Exploding Topics •

How to Find Viral Products to Sell on TikTok

TikTok has forever changed the way products go viral.
According to Statista, TikTok Shops’ gross merchandise value (GMV) skyrocketed from about one billion dollars in 2021 to an astonishing 33 billion in 2024.
And that’s showing no signs of slowing down.
An incredible three in four TikTok users are likely to buy something while using the platform, and 70% discover new brands and products there, according to TikTok.
The challenge for sellers on TikTok, though, is timing. By the time you discover...
Kiveo •

Introducing Kiveo: A Reading Journal App Built for Deep Reading

We’re excited to announce the launch of Kiveo—a private reading journal and book tracking app designed for readers who want to engage deeply with their books, remember what they read, and skip the competition aspect of other reading tracker apps.

Somewhere along the way, reading became another thing to optimize and share. Track your streak. Hit your annual goal. Rate every book. Share your progress with a social network. Turn every quiet moment with a book into a metric to post about.
Exploding Topics •

How to Master Data Storytelling: Examples and Best Practices

Content marketers face a growing visibility challenge. Traditional SEO blog posts are lost in a sea of similar content. And with AI overviews now summarizing much of the web, simply ranking in search isn’t enough.

To stand out, brands need content that’s more substantial: original insights that attract backlinks, spark social sharing, and even earn citations from AI systems.

Enter: data storytelling.
Search Engine Land •

What is LLMO? Optimize content for AI & large language models

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched.

Large language model optimization (LLMO), a set of tactics for getting your business mentioned and cited more often in AI-generated responses, is somewhat of an antidote to that declining search traffic.

Why?

AI search usage is exploding—and website traffic from LLMs is on the rise because of it.
Search Engine Land •

Unlinked mentions: Measure brand impact beyond links

How often are your brand, products, or people mentioned online without including a link to your site? Odds are, the answer to that question is “more often than you think.”

What you do about those mentions can have a sizable impact on your SEO and search engine visibility. However, it can be difficult and time-consuming to sift through them all, decide which warrant action, and reach out for a link.
MarTech •

Customer retention: 7 Strategies to keep buyers loyal

What’s the real cost of losing a customer?

Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, potential referrals, and the compounding value they could have brought to your business over time.

To avoid much of that loss, focus on customer retention.

When you prioritize relationships with existing customers and meeting customer needs, you reap the benefits: higher lifetime values...
Why Begin •

How to Make a Vision Board

At the beginning of every new year and on every birthday, I find myself inspired to reflect on my goals and intentions. What will the upcoming year look like? What do I really want and what do I aspire to?
Even when I have the best of intentions, those goals and aspirations slowly fade into the background as day-to-day life takes the front seat.
If that sounds familiar, there’s one thing we can do to make sure our aspirations actually stay top of mind: a vision board.
To create a vision board, t...
Photo by Matheus Bertelli on Pexels
Exploding Topics •

Increasing Brand Mentions & Visibility in ChatGPT Search

Increasing brand mentions in ChatGPT search will be critical as search habits change.

Regardless of how you personally feel about AI-powered search and robot-written answers, they represent the future of how people use the internet.

So, here we are at one of those “adapt or be left behind” kind of moments. If you’re reading this article, you’ve probably chosen to adapt.

One thing you can do right now? Work on increasing how often your brand is mentioned in ChatGPT search.
Search Engine Land •

Marketing attribution guide: Models, tools & best practices

You send out emails, you run ads, you post on social media, and you optimize your website to capture organic search traffic. Thanks to your efforts, you’re making sales or getting leads! 

That’s great, but do you know which of your marketing efforts are actually driving those sales or leads? If you did, you could spend more of your marketing budget on the channels that are working the best—the ones driving the biggest return on investment (ROI).
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Kind Words đź’ś

"I've worked with dozens and dozens of writers over the years, and Joli is one of the very few I'd recommend 100% without any reservations, caveats, or hesitations. She has it all: excellent writing and editing skills, high-level understanding of how content fits into the whole marketing funnel, deep SEO skills (including keeping up on the latest changes with LLMs/AI overviews/etc.), and perfect communication & reliability. Just fantastic - always looking for opportunities to work together!"


- Keri Lynn Engel, Program Manager - Exploding Topics @ Semrush

"Joli is a versatile and talented writer. She's proactive about deadlines and reaching out when she's encountered a problem. My team of editors loves the clean first drafts she turns in as well as the deep conversations they can have with her as they work together to create projects that exceed even my high expectations. I also appreciate the subject matter expertise she brings to articles about marketing. Highly recommend!"

-  Isla McKetta, MFA - Editor @ Search Engine Land